HOST CITY

HOST CITY - NOVI SAD

Welcome to Novi Sad, the cultural heart of Serbia!

Nestled on the banks of the majestic Danube River, beneath the historic Petrovaradin Fortress, NOVI SAD is a city of rich heritage and vibrant modernity. Known as the "Serbian Athens", Novi Sad has long been a beacon of art, education, and multicultural harmony, embodying the best of Serbian tradition and European cosmopolitan spirit.

With a history spanning centuries, the city has grown from a small settlement to a thriving urban center. First mentioned in historical records in 1694, Novi Sad rapidly developed as a hub of trade, craftsmanship, and cultural exchange. The Petrovaradin Fortress, often referred to as the "Gibraltar of the Danube" stands as a proud symbol of resilience and a reminder of the city’s strategic importance.


Novi Sad flourished during the 18th and 19th centuries, becoming a cradle of the Serbian National Revival. It remains a vibrant city of festivals, most notably the globally renowned EXIT Festival, which attracts visitors from all corners of the world. In 2022, Novi Sad proudly held the title of European Capital of Culture, a testament to its dedication to fostering creativity and diversity. Stroll through the picturesque streets of the city center and enjoy the blend of Baroque, Neo-Renaissance, and modern architecture. From the lively Zmaj Jovina Street and the elegant Freedom Square to the serene Danube Park, Novi Sad offers a unique charm that captivates every visitor.

More than just its landmarks, the soul of Novi Sad lies in its people. Warm, welcoming, and proud of their heritage, the citizens of Novi Sad ensure that every guest feels at home. Get to know Novi Sad by getting to know its people, and you’ll discover a city that invites you to return time and again.

Location

Hotel Sheraton

Novi Sad, Serbia

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